Marketing has been known to us for ages. From ads on the radio to billboard ads, marketing strategies were used by businesses to increase their consumer base and build their brand value.
One such type of marketing is Influencer marketing, an old marketing strategy that involves the endorsement of a celebrity who has a wide influence on the audience. Businesses opt for this type of marketing strategy to motivate consumers to buy their products and services under the influence of their favorite star.
With online business opportunities, online marketing has taken birth to promote businesses for online customers. The advent of social media has also benefited as now both individuals and businesses have started tapping the benefits of Facebook marketing and Instagram marketing. Email marketing and Youtube marketing are some of the forms of digital marketing.
Traditional influence marketing has also modified its way to suit the online marketing strategy. Now, the “influencers” are not just movie stars but also common people who have started making content online on platforms like Instagram and Facebook. Youtube stars, people who have amassed a huge following on Facebook and Instagram have started promoting brands and products online, thus tapping the advantages of Influencer marketing.
Also, unlike traditional influence marketing where the common people can’t interact with celebrities much, modern social media Influencers interact with their followers and answer their doubts regarding the products they endorse, thus building strong brand value and customer relationships for the businesses.
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